Mumbai’s Covered-Shoe Market
guesstimates
India-specific
Set in Mumbai, India; the figures and context are India’s.What this case is about
Mumbai Footwear Retailers Council, a trade association for the city’s shoe retailers, wants to understand the average daily market volume. Estimate the number of pairs of covered shoes sold across Mumbai on an average day.
Objective
Estimate daily sales of covered-shoe pairs in Mumbai using a defensible population and replacement-rate model, and check that the result is directionally plausible.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.