A Day of Video Advertising
guesstimates
What this case is about
Your client is Reelhouse, a global video-sharing platform with free and premium viewing. Its leadership wants to understand the scale of advertising playback across the service. Estimate the total duration of ads streamed worldwide on an average day.
Objective
Estimate daily ad playback duration by accounting for daily activity, viewers who receive ads, video types, and ad formats.
Skills this case tests
Structuring the problem
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.