A Year of Interactions
guesstimates
What this case is about
Estimate how many distinct people you interacted with over the last year. Talk me through how you would build your estimate.
Objective
Estimate the number of distinct people interacted with over one year by segmenting contact pools, applying interaction probabilities, and accounting for overlap.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.