Feeding the Campus Flock
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is TBS, a top business school ranked first in India, with a wooded campus. The institute wants to understand the daily food consumption of birds on its campus. How would you estimate it?
Objective
Estimate daily food consumption by campus birds using a clear, defensible estimate of the bird population and its food intake.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.