Delhi Travel Retail Sizing
guesstimates
India-specific
Set in Delhi, India; the figures and context are India’s.What this case is about
Our client, Skyport Duty Free, operates the only duty-free shop at Delhi International Airport, which is accessible to international travelers. They want an estimate of the shop's annual revenue. How would you size it?
Objective
Estimate annual duty-free sales using a transparent passenger-to-purchase funnel and clearly distinguish an alcohol-only estimate from total store revenue.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.