A Day of Reels
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
A team studying digital media wants to understand how much time people in India spend watching short-form social media reels on a typical day. Estimate the total daily watch time in minutes.
Objective
Build a defensible estimate of daily active reel watch time in India by segmenting the viewer base and applying realistic viewing-time assumptions.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.