Sizing India's Two-Wheeler Market
guesstimates
India-specific
Set in India; the figures and context are India’s.What this case is about
A strategy team is advising an Indian two-wheeler manufacturer that wants to understand the scale of its domestic market. Estimate how many two-wheelers are sold in India each year for personal, household use. Exclude commercial applications.
Objective
Estimate annual domestic personal-use two-wheeler sales by separating replacement demand from new demand across relevant household segments.
Skills this case tests
Structuring the problem
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.