Buying Into the Youth Audience
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a large national publishing group considering the acquisition of a youth magazine publisher. The client wants to know whether the acquisition is attractive and what diligence should shape its decision.
Objective
Determine whether the target offers a credible strategic and financial return over the client's holding period, and recommend whether to proceed.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.