Buying the AI Engine

growth strategy

What this case is about

Your client is Oriole Devices, a global consumer electronics company whose internally developed AI assistant is underperforming. It is considering acquiring Lattice AI, an enterprise AI software provider, to integrate a stronger assistant across its laptops, phones, and other devices. The target is valued at $500 million. Should Oriole proceed?

Objective

Establish whether the acquisition creates sufficient financial and strategic value to justify its cost, and identify the integration and privacy conditions needed to capture that value.

Skills this case tests

Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly

This is an interview practice scenario. Figures in the brief are case inputs, not current market research.