Beyond the Four Cities
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client, Orbaaz, is a major Indian online marketplace where customers order products through an e-commerce app and have them delivered. In 2017 to 2018, the company wants a strategy for the next three to five years that grows its customer base while improving profitability. Amazon is a formidable competitor in the market.
Objective
Recommend a sequenced growth strategy that expands Orbaaz’s customer base while improving contribution economics, and specify how the company should measure and gate its investments.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Working the numbers
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.