The SME Delivery Network
growth strategy
What this case is about
Your client, Routiva, is a delivery company serving both businesses and consumers. It wants to strengthen its B2B business, and cash is constrained. How should it grow B2B in a way that is financially feasible and practical to implement?
Objective
Identify the main barriers to B2B growth and recommend a prioritized, asset-light plan that improves both customer reach and booking conversion.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.