Capturing the Prescription Margin
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is a large Indian pharmaceutical manufacturer that currently operates in only a limited part of the value chain. It wants to enter adjacent segments to accelerate growth. Recommend where and how it should expand.
Objective
Recommend a prioritized, feasible value-chain expansion that can help close the client's five-year growth gap while managing investment, execution and customer-conflict risks.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.