A Distinctive Path to the Top 20
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Udaya Institute of Management, a Tier-2 private business school in India. Its national rankings have been stagnant for the past decade, and it faces increasing competition from newer, more aggressive private universities. The Board wants a five-year growth strategy to help the school break into the Top 20. What would you recommend?
Objective
Recommend a prioritized, financially feasible five-year strategy that addresses the school's main ranking gaps and sets out how it will track progress toward the Top 20.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.