A Bigger Share of the Journey
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Nimvaya, an online travel aggregator in India. It wants to become the country's number one player within the next two years. How would you approach the growth challenge?
Objective
Recommend a prioritized growth plan that can increase Nimvaya's market share within two years, balancing near-term growth in its current customer base with expansion into new segments and locations.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.