Turning Student Accounts into Salary Relationships
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Saanjh Bank, a large public-sector bank in India. The bank wants to grow its savings account business. What strategies should it pursue?
Objective
Establish where growth is being lost and recommend how the bank can increase active savings relationships and deposits.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
Reading the data
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.