Winning the First Bat Choice
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Your client is Khelva Sports, a cricket bat manufacturer in India. It wants to grow its cricket bat sales in India. What should it do?
Objective
Establish why Khelva is growing more slowly than the market and recommend a focused, credible plan to increase sales.
Skills this case tests
Structuring the problem
Reading the data
Judgement and recommendation
Communicating clearly
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.