Choosing the First Market for a Logistics Platform
growth strategy
India-specific
Set in India, with prospective expansion into the Middle East, Europe, and North America; the figures and context are India’s.What this case is about
Your client, Niyojan, is an India-based B2B SaaS provider of logistics management software for large enterprises. The company has grown steadily, and management wants to accelerate its annual growth rate to 40% within the next two years. They believe market expansion could be a major lever and ask you to recommend how to reach the target.
Objective
Recommend a prioritized, feasible growth plan that explains how market expansion and other growth levers can help Niyojan reach its 40% growth ambition within its budget and timeline.
Skills this case tests
Structuring the problem
Working the numbers
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.