Finding the Next Jeans Customer
growth strategy
What this case is about
Your client is Cedar & Loom, a US jeans manufacturer. It wants to grow revenue and asks you to recommend how it should do so.
Objective
Identify a credible path toward the revenue growth target, prioritizing options by customer fit, capability reuse, and commercial and operational risk.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.