A New Chapter for Print
growth strategy
India-specific
Set in India; the figures and context are India’s.What this case is about
Inkwell Media is a national newspaper publisher. Pandemic restrictions caused its revenue to decline, and since the pandemic revenue has returned to only slow, natural growth. The client wants your help to accelerate revenue growth.
Objective
Recommend an organic, content-led plan that can deliver the client's one-year revenue goal, explaining which growth levers to prioritize and how to validate them.
Skills this case tests
Structuring the problem
Judgement and recommendation
Communicating clearly
Working the numbers
This is an interview practice scenario. Figures in the brief are case inputs, not current market research.